There’s nothing more “fashionable” than raising money. But if you want to generate more income with your styles, you’ll need to come up with a few clever promotions. Get more people to attend your next fashion show fundraiser with these four effective marketing tips.
Design fashionable promotional posters
As a fashion designer, you know how important visuals are. They catch the eye and capture attention. Well, the same idea works for your marketing promotions. You need amazing graphics if you’re going to get people to pay attention to your promos.
Since you’re busy organizing a fashion show, you probably don’t have time to design amazing graphics from scratch. Luckily, there are thousands of templates for fashion posters available online from websites like PosterMyWall. Simply choose the template that best fits your style, customize the information with your keen eye for detail, and you’re ready to post.
Upload your posters to your various social media channels, your fashion website, or even print them out and hang them around town. There’s nothing you can’t accomplish with a few amazing promotional graphics by your side!
Showcase your styles on social media
You want to get a lot of people to attend your fashion show. And do you know where “a lot” of people spend their time in 2024? Social media!
With over 5 billion active users, social media is one of the easiest and most cost-effective ways to reach a massive audience. However, with that many users, comes tons of content competition. If you want to stand out from the pack, it’s important to make sure your content is absolutely top notch.
People want to come to your shows to see your fashion styles, but it’s not enough to snap a cell phone picture of your latest design. Take your time to make it look spectacular. Use filters, fun camera angles, lighting tricks, or anything else you can to showcase your unique style.
And while quality is definitely important, quantity is also essential. Post to your various social channels at least once per day to keep your brand and fashion show top of mind for your followers. You don’t want to get lost in the sea of content! It might take someone a few times of seeing your content to finally purchase tickets to your show.
Create an event landing page
You can only fit so much information on a fashion poster, and people might want a few more answers before they commit to attending your fashion show fundraiser. Give them a place to find all the information they could possibly need with a dedicated event landing page.
If you have a website for your brand, you can easily create a landing page specifically for your upcoming fashion show. Fill it with all the essential information someone might need to attend:
- Time and date
- Location
- Admission cost
- How to purchase tickets
- Designers in the show
- Organizer contact information
This list is by no means exhaustive. Add as much information as you can to make people feel confident about purchasing tickets.
If you don’t have a website, you can easily create a Facebook event page for free. You can still include all the essential information, but you can also directly interact with potential attendees and share the page to your followers without leaving the platform. Even if you have a landing page on your website, it still doesn’t hurt to build a Facebook event page for your show, too!
Work with influencers
Influencers are social media users with huge followings in a specific niche. Many of them work in the fashion niche. If you can find an influencer in your area with a similar style to yours, they may be willing to promote your fashion show fundraiser to their audience for a fee.
The key to finding the right influencer is to choose one in the right niche and find the perfect balance between cost and reach. Naturally, the larger their following, the more expensive they are to work with. Reach out to a few influencers in the fashion space to see if they’d be willing to promote your show. If some of them are fashion designers themselves, they might even want to join your show and bring in even more attendees!
Fill the seats at your next fashion show fundraiser
If you want to raise funds, don’t let any seats at your next fashion show go empty! Bring in more attendees by creating amazing promotional fashion posters, showcasing your styles on social media, building a dedicated event landing page, and working with influencers in the fashion space.
Just like a well-organized look, when all your marketing efforts work together, you won’t see an empty seat in sight as you make your way down the runway at your fashion show fundraiser.