Chico’s FAS Advances Digital-First Capabilities with New Mobile Shopping Apps for Chico’s, WHBM and Soma Brands

FORT MYERS, Fla., March 22, 2022 /PRNewswire/ — Women’s specialty retailer Chico’s FAS, Inc. (NYSE: CHS) (the “Company” or “Chico’s FAS”) now declared new cell searching applications across all three of the Company’s manufacturers – Chico’s, White Home Black Marketplace (WHBM) and Soma – unifying customers’ omnichannel procuring.

The new cellular applications, released before this calendar year, provide as each brand’s latest electronic commerce channel and were produced to electric power loyalty and sales as a result of further consumer engagement and inspirational consumer experiences providing extra approaches to fulfill her desires. In a small time period of time the iOS applications have been downloaded about 75,000 instances and have a 4.9-star score in the App keep. These applications have already proved accretive and just scratch the surface of what is to occur, with Android versions launching up coming 7 days.

The apps present loaded and participating content, such as “Application Tales” information carousels, and complex advertising and promotional capabilities. The applications also combine with the Firm’s present merchandising and loyalty procedure and offer barcode scanning and retail outlet finder functionality to motivate consumers to check out the Company’s 1,000+ boutiques. The know-how was developed in partnership with poq, a main developer of customized buying apps.

“Launching these new mobile applications is another stage ahead in our function to leverage premier digital capabilities to drive loyalty and income conversion,” said Stacey Blicker, VP Electronic Commerce. “These applications build an extra advertising channel for clients to fall in appreciate with our manufacturers by providing a unique brand name working experience, one more way to appreciate social commerce, and a far more customized searching and obtaining knowledge.”

Helen Slaven, Chief Revenue Officer of poq, commented, “Chico’s FAS is commonly respected as a premier women’s specialty retailer with a portfolio of differentiated manufacturers. We are psyched to spouse with the Business in creating a consumer-centric app technique that showcases the persuasive fashions of Chico’s, WHBM and Soma, and sparks purchaser enthusiasm for these brand names.”


Chico’s FAS is a Florida-dependent fashion company started in 1983 on Sanibel Island, Fla. The Company reinvented the fashion retail knowledge by producing fashion communities anchored by services, which put the consumer at the center of anything we do. As 1 of the top trend suppliers in North America, Chico’s FAS is a organization of a few exclusive brands – Chico’s, White Household Black Marketplace and Soma – every single thriving in their own white room, launched by women, led by women of all ages, giving alternatives that thousands and thousands of females say give them self esteem and joy.

Our Firm has a passion for trend, and every single day, we offer apparel, footwear and components, personal clothing and specialist styling in our brick-and-mortar boutiques, digital on line boutiques and by way of StyleConnectTM, the Company’s proprietary electronic styling tool that permits customers to conveniently store anywhere, whenever and even so they prefer.

As of January 29, 2022, the Organization operated 1,266 shops in the U.S. and bought goods by way of 59 global franchise destinations in Mexico and 2 domestic franchise airport spots. The Firm’s items is also accessible at,, and as perfectly as through third-social gathering channels.

To understand additional about Chico’s FAS, please pay a visit to our corporate site at The details on our corporate internet site is not, and shall not be considered to be, a aspect of this press launch or included into our federal securities law filings.

Media Make contact with:
[email protected]

Investor Relations Speak to:                                                                           
Tom Filandro
ICR, Inc.
(646) 277–1235
[email protected]

Chico’s FAS, Inc. • 11215 Metro Parkway • Fort Myers, Florida 33966 • (239) 277-6200

Supply Chico’s FAS, Inc.