Updated: Motorvogue set to join Peugeot franchise in Bury St Edmunds

Motorvogue is established to be part of the Peugeot franchise with the addition of a new dealership in Bury St Edmunds after vowing to devote a further more £2 million into showroom enhancements.

But a spokesperson for Desira Group, which currently operates its Peugeot franchise on Bedingfeld Way, Bury St Edmunds, told AM it remains open up for small business and below agreement with the Stellantis-owned French brand name.

Northampton-centered Motorvogue said in a statement that it will stick to-up June’s opening of a new Alfa Romeo and DS showroom in Norwich and July’s opening of a new Fiat, Abarth and Citroën website in Bury St Edmunds with its 7-determine financial commitment in web page openings and refurbishments about the next 3 yrs.

The addition of Peugeot to its Bury St Edmunds multi-franchise facility from May 2023, and far more Peugeot franchises in potential, kinds element of a prepare that will develop its dealership portfolio from 30 to 35 areas, it reported.

Managing director Jon Pochin, who initially aired his intention to pursue a multi-brand dealership strategy in a 2017 vendor profile element with AM, stated: “We’ve produced sizeable investments this calendar year to sustain group momentum, equally commercially and in extending our footprint in important territories.

“We’re also continuing to insert new franchises for brand names that are aligned with our values and ambitions.

“We’re fired up about adding a new Peugeot franchise to the fold future Could, maximizing the breadth of new motor vehicle options at our enhanced Bury St Edmunds site.”

Established in Northampton in 2008 as a solus-model motor retail procedure, Motorvogue now represents 12 brands from 30 showrooms and recorded a turnover of £71.4m in its monetary year to the stop of June 2021, alongside a financial gain prior to tax of £433,700.

This in contrast to a turnover of £87.1m and a pre-tax reduction of £58,839 in the preceding, seriously COVID-19 impacted, trading time period.

Again in March Motorvogue appointed two new regional administrators as component of a advancement system to speed up its turnover by 70% to £200 million by June 2025.

Man Twiselton took on the new Midlands and Cambridgeshire division just after re-becoming a member of the group from Endeavour Automotive, exactly where he was Volvo and Polestar franchise director. He has also held Rockar, Marshall and Ridgeway.

Simon Taylor qualified prospects Motorvogue’s Norfolk and Suffolk division just after currently being recruited as a income director from Cheshire-based Mangoletsi.

Pochin explained: “We have a extremely engaged team that underpins our development system, and we are actively recruiting at quite a few of our spots.”