WHP Global Signs Deal to Bring Joseph Abboud Brand to China

NEW YORK, Nov. 9, 2022 /PRNewswire/ — WHP International (“WHP”), just one of the most significant and speediest-developing world-wide brand name management corporations in the planet, announced today that it has signed a extended-term license with primary Chinese luxurious style retail group YouXiang (“YX”) to current market and distribute the Joseph Abboud brand in China across all channels of distribution such as e-commerce, freestanding retail merchants, store-in-stores, and  wholesale/franchise. The brand name start in Higher China, slated to start in Spring 2023, will include things like a whole collection of men’s apparel, footwear, luggage and baggage, and accessories.

“We are wanting forward to partnering with YouXiang as we concentration on the expansion of Joseph Abboud’s access as a result of the two global and electronic channels,” claimed Stanley Silverstein, Main Commercial Officer of WHP Worldwide, which owns the Joseph Abboud model. “YouXiang has productively brought some of the finest-known large-conclude fashion makes to China, producing them the fantastic spouse to support us reach tens of millions of consumers in 1 of the world’s speediest increasing manner markets.”

“We are enthusiastic about this partnership as Joseph Abboud is a globally celebrated men’s fashion brand name with huge prospect in China,” said YouXiang founder Jack Lee. “We intend on entirely leveraging our authority in bringing high quality manner brands into the Better China industry as effectively as our expanding retail footprint to construct a solid small business collectively with WHP Worldwide.”

An iconic American men’s manner model started in 1987, Joseph Abboud delivers a fashionable take on heritage and custom made menswear with timeless layouts to healthy every gentleman. Joseph Abboud is a top rated selling brand name at Men’s Wearhouse with a robust Made in America customized customized organization operated out of the longstanding Joseph Abboud Manufacturing facility in New Bedford, Massachusetts. The model has seasoned sturdy advancement in just its main collections, such as tailor-made clothing, special occasion, and return to the place of work, and has a loyal and growing shopper foundation in the U.S. and overseas.

Established in 2008, YouXiang is an unique distributor of premium European brands offering complete provide chain, marketing, client service, and logistics in the China market place. The company reaches hundreds of thousands of individuals by its individual retail channels with high conclude merchants like By means of DANTE, U D X and Aquascutum, and as an licensed distributor for makes including Armani, Michael Kors, Moncler, Concept, TOD’s, Versace, and YSL, which merged crank out more than $750 million in yearly profits.

About WHP World

WHP Worldwide is a leading New York based organization that acquires worldwide customer brands and invests in significant-development distribution channels which include digital commerce platforms and international expansion. WHP owns JOSEPH ABBOUD®, ANNE KLEIN®, JOE’S JEANS®, WILLIAM RAST®, LOTTO®, TOYS”R”US® and Babies”R”US®, as perfectly as a managing curiosity in the ISAAC MIZRAHI® manufacturer. Collectively the brands crank out approximately USD$4.5 billion in world wide retail income. The business also owns WHP+, a turnkey immediate to purchaser electronic e-commerce system for models, with total in-residence functions together with technologies, knowledge analytics, logistics, creative and electronic promoting and WHP Answers, a sourcing company centered in Asia. For far more facts, remember to stop by www.whp-global.com.

Media Speak to:

WHP World-wide
Jaime Cassavechia
EJ Media Group
(212) 518-4771 x108
[email protected]

Resource WHP World-wide