Actionable, Real-time Data Is Key to Driving Restaurant Sales | Franchise News

The subject matter of the Food On Demand Meeting panel was translating data into top rated line advancement, but with so a lot facts at their fingertips, the chief know-how officers at Blaze Pizza, Jack in the Box and Freebirds Entire world Burritos all agreed they have to have to first recognize what data issues to operators and can support them grow their business.

When there is a exam of new technologies or corporate wants franchisees to use a new device, Chris Demery, CTO at Blaze, mentioned if he talks to operators and if they will not use it, then it is time to quit and reconsider. And for Doug Cook, senior vice president and CTO at Jack in the Box, functions have to occur initially.

“We can push traffic all day lengthy with accumulating details from our friends and personalizing delivers to them,” explained Prepare dinner on the next day of FODC in Las Vegas. “But if we cannot run with consistency, with excellence, we’re just driving targeted visitors so we can shed them. And that visitor is harder to get again.”

Info and technology, he explained, must very first enable on the functions facet, such as with provide chain and stock administration, “to make guaranteed they have what they need to have to deliver on the experience.”

Data monetization FODC

In the course of working day two of FODC, cafe execs share how they use details to develop prime line revenue. From left, Chris Demery, main know-how officer at Blaze Pizza Brandy Blackwell, who’s becoming a member of the advertising and marketing staff at An additional Damaged Egg Cafe Dawn Gillis, CTO, at Freebirds Entire world Burrito and Doug Cook dinner, CTO, at Jack in the Box.

At Blaze, which has about 350 spots, data which is important to operators is details that helps them greater forecast wait around moments and other components impacting off-premises channels. “At our organization, our most important problem with 40 percent of our income coming from off-premises is our skill to forecast when our foodstuff is completely ready and when the visitor arrives into our cafe for pickup,” reported Demery.

Blaze also aims to use information to understand and strategy for surges in digital orders, and show to some operators who have what he known as a “four-wall mentality” that they can drive revenue by shelling out attention to these elements. By realizing “what’s going out the doorway in shipping or carryout versus what is dine-in,” Demery reported, operators, normal professionals and some others at the retail store amount can take care of the small business by channel. For the facts to be helpful, on the other hand, it wants to be as in the vicinity of true-time as attainable.

“Data is like a French fry,” put in Niko Papademetriou, senior VP of profits and business development at point-of-sale business Qu. “It goes stale, it is disgusting and it’s useless” just after a specific interval of time.

Offering operators the tools to make rapid selections is a aim for Freebirds Entire world Burritos, a Texas-dependent chain with about 60 units. The manufacturer, said CTO Dawn Gillis, is applying a new platform to give operators obtain to gross sales information on their cell equipment and the potential to compare day-to-day and weekly revenue above time.

Mainly because 9 out of 10 orders at Jack in the Box come via the drive-through, the brand is investing in know-how and using information to recognize and enhance effectiveness. The consists of recognizing how a lot of persons are coming to a Jack in the Box and leaving simply because the travel-via is packed. Jack in the Box is also testing a robotic at the fry station.

“We’re trying to run our eating places with fewer people and we’re deliberately striving to determine out how to do it with more automation,” reported Prepare dinner of the exam with Miso Robotics. “I assume it is acquired serious good opportunity ROI on it, just using labor out of the cafe and attaining our ambitions.”

Check out out more coverage from the fifth annual Food On Demand Convention, created by Franchise Situations sibling publication Food stuff On Demand.