Brian Petranick Resigns as Right at Home’s President, CEO

Suitable at Residence introduced Tuesday that Brian Petranick resigned from his very long-held situation as president and CEO.

At this issue, it’s unclear if succession plans had already been in the functions at Correct at Home, a subsidiary of RiseMark and 1 of the most significant household treatment franchise corporations in the market.

The in-home care company has not built an formal announcement about who will think the role of president and CEO, but Chief Functioning Officer Margaret Haynes will take more than Petranick’s day-to-working day duties, in accordance to a press release.

“Brian has played a significant purpose in shaping Correct at Residence into 1 of the most productive senior treatment brands in the sector,” Haynes stated in a statement. “Having labored with us for a lot more than 20 decades, he served Correct at Dwelling increase from a little, emerging model to a thriving franchise with more than 650 territories across 8 international locations. We are so grateful for all he has contributed to our achievement, and we desire him nothing but the very best in his next chapter.”

Petranick has been with Correct at Property for 22 years. He initially joined the enterprise as senior vice president and COO. In 2010, the business named him president and CEO.

For the duration of his time at Correct at Household, Petranick ushered in an period of new management, such as the addition of Dawn Drazdys, the company’s main advertising officer, amid quite a few some others.

“As an firm, we’ve experienced to reinvent ourselves,” Petranick beforehand instructed Household Wellbeing Care Information. “Adding to your management staff is 1 factor of reinventing on your own. It brings in new talent and an exterior standpoint. If you hardly ever carry new talent, strategies get stale and groupthink sets in. Bringing in new talent fuses various ideas and fuses persons to problem the standing quo.”

Less than his leadership, the Omaha, Nebraska-based Proper at Household also additional a range of company-owned destinations to its network of franchise locations. These places served as the screening floor for new systems and operational models.

Petranick also championed the great importance of info in house care, frequently citing the need to revamp how the business analyzes and functions on the data its caregivers accumulate.

“Over the past two a long time, we have included numerous program platforms,” he previously told HHCN. “We have crafted our personal info lake, so to converse. We’re also partnering with some other businesses. We introduced in numerous technological innovation persons within just the firm, as very well as doing the job with some high-finish consulting groups to make sure we’re collecting the suitable knowledge. We are really focused on getting a data-pushed organization.”

Inspite of these achievements, Petranick has navigated his honest share of issues as properly. Like most of his property care friends, for instance, Right at Household confronted caregiver shortages that only worsened amid the COVID-19 unexpected emergency.

Far more lately, Proper at Household experienced started to see a turnaround and was hopeful about the 2022 labor surroundings.

“We’re setting up to see caregivers coming back. We’re commencing to see the quantity of purposes expanding broadly throughout the technique,” Petranick said in November at the HHCN Residence Care Convention. “We’re seeing some beneficial, we’ll connect with it, main indicators. It seems like we’re starting to break this cycle.”

Reworking Suitable at Dwelling into “a personalized builder of aging in place” was also best of mind for Petranick. In the earlier, Appropriate at Household has shaped partnerships with corporations these types of as TruBlue Full Home Care to supply its purchasers home routine maintenance and basic safety modifications solutions.

“There are just prospects there for us to have interaction our customers and people in a various fashion and provide much better activities in the residence, just past dwelling treatment,” he reported for the duration of an HHCN+ TALKS appearance in September. “We keep on to examine that, search at that. We have built some progress on it, but it’s heading to proceed to be a target of ours for the years in advance.”

For now, there has been no formal announcement about what’s subsequent for Petranick.

Suitable at Home was not available for remark.