CEO of Casetify shares his No. 1 ‘super underrated’ business tip

Wesley Ng learned the fundamentals of working a small business by watching his moms and dads run their restaurant in Hong Kong. 

“It was not undertaking-backed certainly,” the 41-calendar year-previous claimed with a chortle. “What is the most critical issue to have to endure? Earnings.” 

Ng now runs his very own organization, Casetify, with the exact philosophy. Headquartered in Hong Kong, the tech accent brand is most nicely-recognised for its extensive variety of trendy cellular phone circumstances. 

It will come down to one point — remaining rewarding. Getting lucrative, was super underrated until finally not too long ago.

Wesley Ng

Co-founder and CEO, Casetify

In accordance to Ng, Casetify is on monitor to bring in $300 million in earnings this yr. To day, Casetify said it has bought more than 15 million cellphone scenarios throughout the world. 

“It comes down to a single point — getting rewarding. Staying worthwhile, was tremendous underrated right up until just lately,” he told CNBC Make It in a digital interview. 

“For some companies, they have to burn up [money] to develop their enterprises, but not all providers. I do not believe in B2Cs [business-to-consumer] you will need to burn up so significantly to develop. If which is what you need to have, I really don’t imagine you might be heading in the appropriate direction,” Ng additional.

“Understand about working a business from your mother and father. Operate a business that tends to make cash and is financially rewarding. That’s the way to go.”

Ng shares much more top ideas on how he turned his aspect-hustle into a multimillion-dollar enterprise.  

1. Bootstrapping

We are constantly executing issues and working out of the pursuits of the organization, alternatively than the shareholders. That is two different points.

Wesley Ng

Co-founder and CEO, Casetify

With worldwide inflation and impending financial headwinds, Ng reported Casetify has been “fortunate” not to be seriously enterprise-backed, or it would have established the organization up for “unrealistic aims.”

“We are generally accomplishing issues and functioning out of the interests of the company, fairly than the shareholders. Which is two unique matters,” he spelled out.

“We did not extremely commit in things in trade for pointless progress. So incredibly thankfully, we are nutritious but we remain extremely careful.” 

Even so, Casetify has ambitious ideas — it aims to open up 100 retail suppliers in the up coming two yrs, Ng explained. There are at this time 21 stores globally, exactly where shoppers can style their personal cellphone scenarios and “get it inside 30 minutes,” he extra.

Casetify was initially commenced providing customizable mobile phone instances, but it has considering the fact that expanded to collaborations with world wide artists.


In June 2021, the business reportedly raked in “8-figures” in its incredibly first round of fundraising right after running for 10 yrs. 

“So if you search at it, we technically you should not require [to raise funds]. It can be a lot more like a strategic expenditure,” Ng said. 

When asked about the firm’s valuation, he mentioned that it truly is “near to a billion” soon after the cash injection in 2021 — making it possible for Casetify to edge one particular phase nearer to unicorn status. 

As for his company’s profitability, Ng answered without the need of missing a conquer: “That is not a dilemma. It has to be [profitable].”

2. Overshare your problems

For Ng, who has a history in broadcast style, functioning his possess corporation normally arrived with a slew of challenges.

The greatest hurdle? Studying the ropes of the production marketplace. 

“How can we acquire all this understanding in a quick time and apply it to the business? Just one of the techniques that business owners need to have is that capability to study a little something in a very limited time and be proper about it,” he shared. 

A single mistake he recalled creating was the purchase of his 1st industrial printer, which turned out to be a mistaken purchase. 

It can be about give and choose … you are going to be astonished how a great deal you can master from other people’s expertise.

Wesley Ng

Co-founder and CEO, Casetify

“We misplaced about $50,000 … But we nonetheless preserve that equipment in this article as a reminder, we figured out that we should really just humbly go and request for aid from individuals who have working experience in production.”

Chatting openly, or even “oversharing” your issues as an entrepreneur, is a lesson Ng now holds closely to his coronary heart. 

“I meet up with entrepreneurs all over the world and there’s a thing about those people in Asia, [we’re] not as open up when it will come to the difficulties that we have. It seems like you are weak, correct?”

“But that is pretty essential. Be open with speaking about the issues, talk about your learnings,” he mentioned. “It is about give and just take … you can expect to be amazed how much you can study from other people’s encounter.” 

3. Entrepreneurship ‘not for everyone’ 

As an entrepreneur himself, Ng admits that it is a title which is been “glorified.” 

“It can be essential, which is how you convey disruption and enhancement to the world. But you have to inquire yourself, is that really a little something that fits you? It really is not for everyone.” 

Ng explained the finest way to obtain out if it is for you is to “function closely with a founder” or sign up for a modest begin-up to study how tough it is. 

Casetify is now eyeing global growth of its retail suppliers, exactly where shoppers can design their personal cellular phone circumstance “correct on place and get it in just 30 minutes,” stated Wesley Ng, its CEO.