FirstLight Home Care Founder Jeff Bevis Joins Caring Senior Service As COO

In a transfer to speed up advancement, Caring Senior Assistance has extra home care veteran Jeff Bevis to its management group. Bevis joins the business as chief functioning officer, a new posture at the company.

“I see the Caring Senior Support story as variety of a best kept mystery,” Bevis explained to Dwelling Overall health Care News. “I assume that we can expand it, and establish awareness to seriously extend the community across the nation and, at the end of the day, enable extra seniors with our expert services.”

The San Antonio, Texas-centered home treatment franchise firm Caring Senior Assistance has around 50 locations across practically 20 states.

Bevis’ new function at Caring Senior Assistance will make it possible for CEO Jeff Salter to aim on other features of the organization.

“It frees me up to do some matters that I haven’t it’s possible experienced the possibility to do around the past couple of several years, as we’ve been expanding,” Salter explained to HHCN. “It’s a tremendous opportunity that I felt fortunate to come throughout.”

Indeed, Bevis has a demonstrated observe history. Bevis established FirstLight Home Care with his son, Devin, in 2009. Right now, FirstLight is just one of the most effective house care franchise firms in the U.S.

When FirstLight was underneath Bevis’ leadership, he spearheaded an initiative to convert independent home care operators into its franchise method. He was also an asset when it came to navigating the pandemic, making progressive technological know-how partnerships and constructing a bridge toward Medicare Benefit prospects.

Bevis’ tenure as CEO of FirstLight ended in late 2020.

On the lookout forward to the next chapter of Caring Senior Provider, Salter is seeking to lean on Bevis’ large knowledge.

“As I search at increasing our business enterprise and incorporating to the crew, it’s scarce to locate an individual that has the practical experience in equally franchising and in non-health care residence treatment that Jeff provides to the desk,” Salter stated.

Just one factor in both of their favors is the extensive-standing marriage — or “mutual appreciation,” as Salter places it — that exists involving Bevis and Salter.

“I’ve really recognised Jeff Salter, and Ian Klaes – [Caring Senior Service’s] VP – for lots of several years. … I’ve normally had great regard for the brand name and how they executed business enterprise,” Bevis said.

In his new role, Bevis has a couple of vital concentration spots in intellect. No. 1 on the listing is development.

“We’ve developed at a very dependable level over the previous several yrs. I assume the expansion prospective can be accelerated,” he reported. “Second would be leveraging our terrific care giving, which I think, yet again, is a very best kept secret. It is sort of our way of performing company, a way of providing a higher amount of treatment.”

As the corporation proceeds to grow, Bevis is also prioritizing technological innovation adoption across Caring Senior Service’s franchise community.

Additionally, the enterprise has a number of initiatives that purpose to improve the consumer experience, as very well as the caregiver knowledge, this 12 months.

A lot more broadly, the corporation is battling some of the same challenges that its residence care peers are also dealing with, this sort of as caregiver recruitment.

“I do think with the finding out management process, and engineering platform in this article, we have some definitely potent resources to beat that challenge … and to be able to recruit far more high quality caregivers at a more quickly charge,” Bevis reported.

As far as turnover is worried, Caring Senior Provider is checking in involving 50 and 56{194d821e0dc8d10be69d2d4a52551aeafc2dee4011c6c9faa8f16ae7103581f6}.

In the long run, Bevis believes there is a fantastic option for Caring Senior Provider to strengthen and even more greatly enhance the profitability of the company’s franchise owners transferring forward.

“We see approaches that we can enable mentor our franchise owners, both equally new and existing, to achieve even bigger profitability,” he explained. “That’s a crucial additive that I see for 2023 — to definitely concentration on our franchisees.”

HHCN Handling Editor Robert Holly contributed to this report.