Ford’s Garage revs up for growth

Driving Force: Ford's Garage revs up for growth

The Ford Motor Corporation has a rich record as just one of the country’s most important brands. That history also interprets to a quite great eating expertise, as Ford’s Garage has confirmed more than the past 10 decades at its growing number of eating places throughout the U.S.

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In 2012, the primary Ford’s Garage opened in Fort Myers, Florida, much less than a mile from Henry Ford’s former winter property. Considering that then, the organization has expanded to incorporate a full of 21 places across 5 states (Florida, Indiana, Michigan, Ohio, and Texas). Here are some of the issues that make our brand name what it is today.

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The exceptional power of Ford. When Ford’s Garage opened, there was no affiliation with the automotive pioneer. The principle later on caught the focus of the carmaker, resulting in a one of a kind licensing arrangement in between the two organizations. Now, Ford’s Garage is the very first and only cafe principle authorized the rights to Ford’s legendary blue oval logo, as nicely as other Ford manufacturer belongings and historical photos.

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Unparalleled vibe. The Ford’s Garage encounter is compared with any other and draws in a incredibly broad marketplace. It is not pretentious. It has a fantastic vibe and strength alongside with a good burger, craft beer, and ease and comfort foods variety. It is a extremely cozy, inviting setting that is one of a kind to the informal eating place.

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Every single cafe is intended to glance like a gasoline station from the 1920s and is loaded to the brim with Ford memorabilia, together with classic automobiles, fixtures, and gasoline pumps, as properly as a Model T or Product A automobile suspended higher than the centre bar. Servers sport mechanic shirts. Blue store cloths double as napkins. Even the bars inside our places to eat are decidedly vintage, mixing Prohibition-period aspects like brick, richly colored woods, and hand-hammered copper bar tops. Extra distinctive capabilities, way too numerous to record right here, make Ford’s Garage a enjoyable area to check out and take pictures. Every component is branded, and it is a whole lot of enjoyment for all people.

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Nostalgic, handcrafted American fare. Our menu drives wide visitor attraction with nostalgic, handcrafted American fare. Burgers are the primary draw. Black Angus beef (and a vegetarian possibility) are coupled with all-purely natural aged cheeses, fresh new toppings, and sauces on artisanal buns branded with the Ford’s Garage symbol. The eating places also specialize in well known convenience foods selections like handmade meatloaf, rooster wings and tenders, onion rings, and macaroni and cheese. Lighter fare this kind of as refreshing salads, grilled chicken, and seafood selections are also offered. The bars highlight 100+ types of beer, like additional than 30 drafts on tap, with an emphasis on local microbreweries. There is also an in depth liquor collection with imaginative specialty beverages, wine, cocktails, and nonalcoholic solutions.

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Revving the engine on expansion. Advancement is truly accelerating with the most significant unit advancement force in our business background. We’re extremely proud of how significantly we have occur and are energized about wherever we’re likely. With our many Ford-inspired design and style cues and initially-rate food items and provider, Ford’s Garage promises to carry on to encourage additional spots all across the region.

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Our expectation is to open up all-around 10 new dining establishments in 2023 and then 10 to 15 outlets for every 12 months commencing in 2024. We’re drawing curiosity from our main team of franchisees, new franchise operators, and Ford dealerships that want a cafe in their town. We also will be growing with corporate and joint venture areas. Growth promotions have now been signed in Florida, New York, New Jersey, Texas, Ohio, Michigan, and Kentucky.

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In terms of dimension, our dining establishments vary from 6,500 to about 9,000 s.f. The sweet spot is roughly 7,500 s.f., with 240 to 250 seats and about 1,500 s.f. of exterior patio place. Every single cafe has involving 95 and 115 staff members.

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We look ahead to welcoming new franchise growth companions to the family and serving up even a lot more of our burgers nationwide with a side of automotive record. Including a franchise fee of $70,000, the overall financial commitment to open up a Ford’s Garage restaurant ranges from $1,461,800 to $6,353,000.

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Steve Shlemon is president of Ford’s Garage.