The home furnishings franchise expanded its U.S. footprint with four new retailers and its highest-ever just one-calendar year profits growth.
NEW YORK, March 4, 2022 /PRNewswire-PRWeb/ — BoConcept, the contemporary Danish household furniture franchise supplying practical and stylish furniture with much more than 300 franchise spots in 65 nations around the world, described 30% development in its U.S. store community in 2021. The brand went from 13 to 17 retailers and is expected to top rated 20-in addition U.S. stores in 2022, when it will rejoice its 70th anniversary. On leading of the expanded footprint in 2021, BoConcept also noted that gross sales strike an all-time higher, raising 50%.
The growth of the brand name in the U.S. was attributed to shopper actions adhering to the onset of the COVID-19 pandemic, which kept quite a few at household with a renewed emphasis on redecorating and ending household projects, as properly as BoConcept’s concentrate on its on the internet system.
“Individuals have been embracing modern day luxury and people’s urge for food for buying in stores has been expanding,” said Steen Knigge, director of U.S. advertising and marketing at BoConcept. “We have ongoing to see record-breaking profits in 2020 and 2021, and we are hunting forward to opening additional storefronts though also closing extra online revenue. Individuals are shelling out far more money on their property decor than at any time before, and it is aiding guidance our franchisee’s community enterprises at the same time.”
The 4 new shops that opened in the U.S. ended up in Berkeley, California Dedham, Massachusetts Fort Lauderdale, Florida and Palm Desert, California. The ideal-performing keep for the brand name was San Francisco followed by the Madison Avenue store in New York Town and Santana Row in San Jose, California.
The brand is very pleased of the development it reported in 2021 following a calendar year of road blocks and setbacks that several industries also faced, which include extended-long lasting provide difficulties and staffing shortages.
“The major problem we encountered throughout the calendar year was the world wide source chain situation, which disrupted our lead instances,” included Knigge. “We’re observing substantially greater overall performance lately, but the difficulty is anticipated to continue being in the brief to mid-phrase. Having said that, with our applications and assets, BoConcept remains confident in its skill to deliver clients with an outstanding obtaining knowledge. Staffing was another problem our franchise partners had to offer with this year, but the community managed to provide our clients with no disruptions and by tapping into technology options.”
BoConcept Prepares for 70th Anniversary Celebration with Calendar year-Prolonged Marketing campaign
Following the accomplishment of 2021, BoConcept is making ready to celebrate its 70th anniversary through a calendar year-extensive campaign that includes a host of things to do together with shop activities, new marketing assets, a new selection launching in September 2022, and various participating consumer functions. Contacting it the “Year of EKSTRAORDINÆR,” BoConcept will do a smooth launch of its celebration marketing campaign beginning in February, with a total start in March and April. BoConcept will use its web site, social media channels, and newsletters to launch the marketing campaign and mirror on its 70 decades in enterprise along with franchise partners and shoppers alike.
Franchise alternatives with BoConcept are accessible for certified franchise associates intrigued in functioning with the model in big U.S. marketplaces. Opportunity franchise associates stand in a exclusive posture to get gain of a valuable entrepreneurial opportunity with a established business model making brief income flow and a wealth of support like education systems and sources in all spots of retail and small business.
Given that opening its initially franchise in Paris in 1993, BoConcept has grow to be a global chief in the design of bold, trendy furnishings, boasting 300 areas in 65 nations around the earth. Launched in Denmark in 1952, BoConcept differentiates itself by presenting quality high quality, modern-day layouts that elevate interior areas to realize their complete opportunity. The firm stays centered on building useful home furnishings for the urban client via partnerships with the world’s leading interior designers. Backed by a tested world wide notion and solid franchise help process, BoConcept’s 17 U.S. spots include a flagship retail outlet, which opened in December 2017 on New York City’s famed Madison Avenue. For a lot more details please take a look at http://www.boconcept.com. To inquire about franchise opportunities, be sure to go to https://www.boconcept.com/en-us/boconcept/franchise.
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