Joel Libava on Looking for the Perfect Franchise Opportunity

We can all name profitable franchises like McDonald’s and Dunkin’, but would it surprise you to understand these most likely are not the options likely franchise proprietors need to be hunting at these times?

In this newest episode of Small Biz in :15, The Franchise King  Joel Libava tells us about the most up-to-date franchise traits and provides strategies about the ideal techniques of analyzing franchise possibilities.

Here’s an edited transcript from the clearly show. You can watch the total interview higher than or look at out the SoundCloud participant under to have a pay attention.

Franchise vs. Company Alternatives: Which Need to You Pick out?

Shawn Hessinger: Joe, if you’re an entrepreneur and you are looking for a business enterprise option, why could possibly you pick out a franchise fairly than setting up a organization from scratch, for illustration?

Joel Libava: Most persons notify me that they want to get into a franchise for the reason that they want to get into a organization which is virtually all set to go.

On the other hand, most persons definitely are not a good fit for franchising mainly because many of them do not like rules. They never like the strategy of pursuing a 350-web page functions guide, becoming not able to market anything at all aside from what you are supposed to be marketing, and many others. So, there is not a great deal of creativity concerned.

Shawn Hessinger: How do you come to a decision basically when you are inquiring this concern about whether you need to start out a business enterprise or not? We talked about why persons could possibly pick, but how do you decide regardless of whether franchising is the proper option for you? What issues really should you question on your own prior to you even get to the stage of saying, I want to obtain a franchise?

Joel Libava: Perfectly, the first 1 is the guidelines issue. Are you likely to stick to the procedures? And you have to have to seem at your previous heritage. In your job, had been you a rule follower or did you like creating the rules? And this is a thing that you have to have to be seriously black and white about. If you’re saying, “Well, I’ll be content to follow the rules as extensive as I like them,”…eh…not so good.

You also want to invest some time learning about the franchise small business model by itself, what it involves, and the advantages, and down sides. And you must say to you, “Self, there is some danger associated.” Just for the reason that it’s a franchise doesn’t signify it is possibility-absolutely free.

You also need to have to do your web well worth statement. You need to determine out a budget. You require to make confident you have plenty of revenue. I like to see a $450K-$500K web worth, with the capability to generate a check out for about $75K of your individual money just before you get an SBA loan, or whatever financial loan you want to get. So spending plan, make sure you are likely to abide by the principles. Comprehend that there is chance concerned. It is not hazard-absolutely free. And ultimately, be well prepared to do the job tougher than you at any time labored right before. In the beginning, at minimum.

Shawn Hessinger: If you are likely to do this, why not go with franchises and brand names that have a definitely established heritage

Joel Libava: Perfectly, the very first explanation would be that no territory is remaining in your area.

There may possibly be a Dunkin Donuts which is half a mile down the highway and another just one that is a mile and a half and the area could possibly be marketed out. So that would be 1 cause why you could want to be open to extra than heading just for a brand name title.

The 2nd rationale is that many people today like to be initially. You want to be they want to be ground floor first in their area community.

Shawn Hessinger: Talking of new franchises, what are some you can matters off the top rated of your head…some new franchise chances that people today might not even be knowledgeable of? Or even additional broadly, what are possibly some of the hottest franchise developments ideal now?

Joel Libava: Properly, here’s a pattern in just one term: supply. Whatsoever enterprise you buy, whichever franchise chance you come to a decision you will acquire, make positive they supply mainly because of the pandemic. I suggest, shipping and delivery was presently scorching mainly because of Amazon. But now if you do not provide the products you promote, you’re rather significantly misplaced.

Brand name-clever, there are a few of new options that are really awesome. A good friend of mine, Greg George, who has released many concepts, is now concerned in a peach cobbler factory. There ended up like a hundred franchise agreements signed inside a couple of several years. That’s enormous! It’s a dessert franchise, about $100K-$120K whole financial commitment.  It started off in the South, but they are setting up to develop. You know, that’s a “hot” franchise.

There’s one more one particular termed Pure Environmentally friendly, which is basically in the balanced, rapidly-foodstuff feeding on period, and they are starting up to develop a minimal bit.

The query that I always question persons when they’re on the lookout at food stuff, you know, is, “Are you searching at anything that’s going to past a long time or are you hunting at something that is heading to be two years in and out?” You really do not want that. So you have to make sure it’s not a trend. To make absolutely sure it’s sustainable, there’s industry exploration knowledge you can do. You can go on the Smaller Biz Trend’s internet site. There is things on food that is much healthier, so glimpse at the traits.

What to Search for in a Franchise Possibility

Shawn Hessinger: How do you look at these developments and say that 1 franchise might be a flash in the pan and the other folks acquired remaining electric power? What are some tips you’d use? 

Joel Libava: Say I was on the lookout at a franchise chance that I’m energized about, I suggest bodily and psychologically thrilled about, my first issue is to choose a deep breath and get the emotion out of it. You focus on the organization design itself.

A person good resource to gauge the franchise chance is to go to the Tiny Enterprise Development Center near you. They have all kinds of stats and info on trends. Check with them about the newer concept you are wanting at. They can obtain out things that you can not simply because they’ve been undertaking it for a long time.

You can also do it on your have do an on line research utilizing your preferred look for engine of the variety of strategy it is, perhaps the food items it is, what ever, and tendencies. As straightforward as that, you are likely to locate stuff that you never ever even imagined of. From time to time franchises get definitely scorching and they improve far too speedy. So be thorough of that. Be mindful of that mainly because that could be a flash in the pan–or it could be a dwelling operate.

For anybody on the lookout at a young franchise principle, in which there are not numerous franchisees, you require to spend a couple days at headquarters to see if you can truly get the legitimate vision the CEO has about the brand and its upcoming and see if there is a aid technique in spot. Issues to ask: Do they have technology? Do they have a technologies section? How is their marketing and advertising? Shell out a several times at their headquarters and you could get the remedy.

Shawn Hessinger: How do you choose the franchises that have the greatest financial gain potential?

Joel Libava: Let us say you are looking at a food franchise and you have some food stuff marketplace history, which is preferable. You know what the margins are in food and you could figure it out conveniently.

Also, the CEO or the founder is familiar with what the margins are. So there are methods to discover out what the margins are. You just have to be seriously good at inquiring concerns.


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