Leading Chinese food chain franchise “Xiaocaiyuan” completes financing with exclusive investment by Harvest Capital

SHANGHAI, March 9, 2023 /PRNewswire/ — China’s major chain restaurant company, Xiaocaiyuan, which represents the new cuisine of Anhui, has introduced the completion of a multi-million dollar financing spherical on March 9, 2023. Harvest Funds, a leading customer-concentrated investment business in China, led the investment.

Considering that its institution in 2013, Xiaocaiyuan has been a chief in modernising Chinese-style dining, adhering to the business enterprise philosophy of “craftsmanship in cooking, honest support, and caring for household with love”. By giving consumers with environmentally friendly, nutritious, and nourishing dishes and large-good quality services at reasonably priced charges, Xiaocaiyuan has opened over 400 direct-operated shops in hundreds of cities in Anhui, Jiangsu, Shanghai, Beijing, Zhejiang, Hubei, Guangdong, and other regions, with far more than 10,000 workforce, and has come to be a chief in the Chinese leisure Chinese-fashion catering business. Regardless of the recurring impact of the COVID-19 pandemic in 2022, Xiaocaiyuan attained a revenue scale of just about 4 billion yuan. With the pace of use restoration this calendar year, the company is predicted to have about 500 suppliers and profits exceeding 5 billion yuan.

The Xiaocaiyuan job is a further crucial format for Harvest Capital in the mass client sector in China. Harvest Money has generally adhered to the value financial commitment philosophy, concentrating on the client and modern company industries. It is one particular of the couple value-building resources in China with industrial expense capabilities that normally takes financial investment as a whole market.

Because its institution 16 decades back, Harvest Money has invested in excellent initiatives these as Dongpeng Beverage, Babi Food, House Unique Hen, Wenheyou, Qiaqia Food, Jiajia Meals, and Laiyifen in the Food items and beverage and catering fields, centred around “80{194d821e0dc8d10be69d2d4a52551aeafc2dee4011c6c9faa8f16ae7103581f6} of buyer demand by 80{194d821e0dc8d10be69d2d4a52551aeafc2dee4011c6c9faa8f16ae7103581f6} of customers”.

Right now, with the in general tension on China’s financial state, the urgent want to improve industry anticipations, and the require to restore purchaser self-confidence, Harvest Capital’s expenditure in Xiaocaiyuan absolutely displays the organization belief and motivation of Harvest Funds to the Chinese catering business and the full Chinese customer industry.

Xiaocaiyuan is an excellent benchmark for Harvest Capital’s idea of “getting into into the environment of ordinary folks and empowering their life”. Positioned as a mass-sector cafe and group canteen, Xiaocaiyuan is carefully linked to people’s day by day lives and is dependable for generating shopper added benefits. With ingenuity, it insists on on-internet site retail outlet production, giving shoppers with clean, delectable, healthful, hygienic, and value-powerful house-design dishes.

The organization values of Xiaocaiyuan are to remedy buyer confusion and to deliver prospects with advantage, time-conserving, and expense-preserving products and services. The business makes three claims to its customers:

If a dish is not shipped on time, it will be totally free.
If a purchaser is unhappy with Meals, it can be returned or exchanged unconditionally.
The corporation guarantees the high quality of ingredients and will compensate prospects ten situations if there are any issues.

Around the decades, the firm’s adherence to consumer price has gained the believe in of numerous buyers, resulting in quick and organic expansion.

Xiaocaiyuan is an lively promoter of standardisation and modernisation in Chinese delicacies. According to Harvest Money, in the context of all round sluggish expansion in the catering market, Xiaocaiyuan has attained higher-excellent expansion from the development, which is inseam its endeavours in standardising and modernising Chinese delicacies. Concerning solution research and advancement, the enterprise continuously optimises its choice of substances, refines its processes and benchmarks, and results in numerous very hot-marketing dishes. Relating to shop functions, Xiaocaiyuan has made mature perform SOPs and business methodologies and repeatedly improved operating effectiveness. In terms of the provide chain, the organization has founded an effective procurement, central kitchen, and warehouse distribution network around its shop format, offering one particular-prevent assist services for retailers nationwide. In terms of digitalisation, the firm has released information and facts programs this kind of as SAP and utilizes electronic resources to increase retail outlet operations efficiency and corporate governance amount. Severe effectiveness is the “self-assurance” that Xiaocaiyuan constantly creates in client positive aspects.

Xiaocaiyuan is a believer and pioneer in shared prosperity. Founder Mr. Wang Shugao the moment labored as a chef because of to his family’s bad economical situation. The initial intention of founding Xiaocaiyuan was to increase the standing of chefs and servers, improve their fates, and make them bosses. With the enhancement of Xiaocaiyuan ‘s organization, several excellent workers have become organization shareholders and regard the organization as their everyday living job system. Unique company lifestyle, the founder’s sharing spirit, and an sophisticated distribution method are the sources and important assures of Xiaocaiyuan’s good organisational strength.

Music Xiangqian, the founding companion of Harvest Cash, pointed out: “The upcoming is no extended the era of businessmen, but the era of entrepreneurs. The ceiling of a model is people’s hearts. If we supply fantastic products and expert services for people and the market place, they will fork out for it in the prolonged phrase. We hugely recognise Chairman Wang Shugao and his group. We feel that beneath their leadership, Xiaocaiyuan can direct the modernisation transformation of Chinese catering, go on to empower people’s lives, produce a lot more purchaser added benefits, and direct much more Xiaocaiyuan workers to frequent prosperity.”

The future 10 a long time will be the finest financial commitment possibility for the catering industry. The head enterprises in a variety of sub-sectors of China’s catering business will finish the chain, branding, modernisation contemporary capitalisation processes. As a “champion trainer” and business partner, Harvest Cash will accompany Xiaocaiyuan for the long phrase and dedicate itself to empowering the firm’s potential improvement and process refinement. We think that Xiaocaiyuan’s objective can be accomplished quickly: wherever there are Chinese people today, there is Xiaocaiyuan!

Source Harvest Cash