The firm is developed with a eyesight to grow to be the sector leader in the cotton material-primarily based handbag business in India.
Maisha derives its identify from a Swahili colloquialism which interprets to ‘lifestyle‘. This aligns with what the brand has to give in conditions of joy and a life style that is reflective of bohemianism.
Esha Shah was pursuing a rewarding job in Chartered Accountancy when she made a decision to give in to her interior calling of artistic pursuit. Her fascination with the wealthy textile heritage the country homed inspired her to tread the route a lot less traveled and take a look at waters with a startup, Maisha. Even so, a startup is only as prosperous as its supporters.
Nayan Shah instilled belief in his daughter’s undertaking and invested in the startup even though offering Maisha with wings for development. Together with the aid from her partner, Neel Vora’s packaging enterprise, Maisha was now completely ready to just take flight.
The brand’s humble beginnings can be traced to a pop–up exhibition in Ahmedabad in 2018, exactly where the shoppers took an instant liking to the lively, nevertheless eclectic mix of handcrafted solutions like tastefully developed tote bags, crescent bags to select from and the residence assortment that appears to be like a bohemian aspiration arrive to existence. The goods have been bought out in a working day, this was the very first time the likely of the brand name was realized.
Maisha shortly shifted to Instagram and showcased their merchandise on their social media application. This served the brand garner loyal followers who fell in really like with the woven jacquard materials that have grow to be a staple – ranging from purses these types of as the A few Pocket Jacquard baggage that are a chosen selection amongst customers and can be easily paired with a summertime costume. The Box baggage are a top trending class and gained 500 orders inside of the span of an hour this is a testomony to the genuine engagement of the Maisha group with the brand. The Maisha followers wait around with bated breath for the launch of a new item. Vacation aficionados have also uncovered their neighborhood within Maisha with a wide range of light pounds solutions to pick out from which tends to make it excellent for travelling these types of as Duffel luggage, Fanny packs and Every day tote bags.
A different marketing campaign that the brand name executed on the 30th of June 2022 which sets a milestone for all modest enterprise house owners, a dream appear real when in 200 seconds the brand received in excess of 1100 orders on their individual site with much more than 20,000 eyeballs on their platform.
Maisha grew threefold with the recognition from Instagram – there was no wanting back again now. Armed with an neighborhood of devoted Instagram followers of a lot more than 200k, Maisha made a web page of its own, which became its major automobile for income.
Helmed by the father-daughter-partner trio who led the organization to a huge advancement trajectory by turning out to be a favored decision amongst bohemian enthusiasts. The web-site garners above 3 lakh regular monthly website visitors and extra than 30% return prospects just about every thirty day period. This is the context in which the brand name recently introduced its worldwide website to cater to their customers’ needs abroad.
The local community of Maisha followers are the raison d’être of the brand name. This is a brand name that transcends products and product sales and caters to their consumers aspirational value – it goes the excess mile to assure a holistic encounter for their buyers by interacting with them and embracing modify. Maisha requires their clients powering the scenes and walks them through the hurdles and joys of creating a startup. Esha Shah’s entrepreneurship techniques are an inspiration to gals and startups throughout the world. With the start of the ‘Small business campaign’ Maisha supports neighborhood models by enhancing their reach by Maisha’s weekly shoutouts.
Maisha is a way of existence, that instills hope and paves the way for homegrown ventures throughout the country.
Maisha Way of living is now just a faucet away.
Maisha is a homegrown startup, set to revolutionize the Indian trend and retail market with their bohemian styles The organization was made with a humble eyesight to develop into the market chief in the cotton fabric-based purse sector in India.
Resource Maisha Life-style Items Pvt. Ltd