Massage Franchises Offer Benefits, Bonuses and New Company Cultures in Response to Labor Shortage

National massage franchises are responding to a labor shortage by increasing benefits, offering bonuses and overhauling company cultures—all in an effort to bring more massage therapists onboard.

Countrywide therapeutic massage franchises are responding to a labor lack by escalating positive aspects, featuring bonuses and overhauling company cultures—all in an effort to convey additional therapeutic massage therapists onboard.

Given that 2020, almost each portion of everyday living in the U.S. has been impacted in one way or another by the COVID-19 pandemic—including a labor scarcity, not more than enough workers to totally team lots of industries, together with massage remedy. Two many years following the onset of the pandemic, the shortage persists, and although countrywide massage franchises are for the most element even now concentrated on enlargement, the lack carries on to be a regarding issue.

Nathan Nordstrom
Nathan Nordstrom

“We want additional workers all the way throughout the board,” reported Nathan Nordstrom, main wellness officer, Hand & Stone, “but we’re striving to guidance every part of the workforce who are at Hand & Stone, as perfectly as people who are coming in, because we normally want to have growth and balance of who we have.” Nordstrom also pointed out that the enterprise ideas to broaden by 50 new franchise places every yr.

Massage Magazine reached out to various big massage therapy franchise providers to obtain out what they are carrying out to catch the attention of and keep therapeutic massage therapist staff members. They highlighted for us some of the exceptional points of operating at every single exclusive rewards presented this kind of as paid out time off, indication-on bonuses and no cost continuing training and what kind of enterprise tradition you can be expecting as an personnel.

Aspects Therapeutic massage

Elements Massage, launched in 2006 by therapeutic massage therapist Michele Maruniak, has extra than 250 franchise locations. Its branches provide common modalities like Swedish, deep tissue, prenatal, sporting activities and set off-stage, as well as stretching. Classes can be custom made with increase-ons such as warm stones, aromatherapy and cupping.

In addition, Factors offers their own branded approaches: AromaRitual Remedy, in which a person of four blends of important oils—Sweet Orange, Energize, Calm and Refresh—are applied to the client’s pulse details and Integrative Reflexology Therapeutic massage, which combines reflexology with regular massage.

Compensation and gains packages range relying on the franchisee, mentioned Elements’ internet site, but among feasible advantage offerings are no cost regular therapeutic massage contributions towards wellness insurance plan premiums reductions on legal responsibility coverage continuing instruction and paid time off.

Things defines its company culture as started on 3 ideas: appreciation for the therapeutic energy of therapeutic massage mutual respect and honor for the massage therapist, letting them to glow and make a sturdy, repeat clientele.

(Editor’s notice: Features Therapeutic massage said they had been not able to reply to requests for details/interviews for this posting, so the facts listed here has been compiled from the company’s web site.)

Hand & Stone

Started in 2004, Hand & Stone has a lot more than 500 destinations. In addition to facials, hair removal services, and typical therapeutic massage offerings like Swedish, deep tissue, sports and prenatal, they also provide hot stone therapeutic massage, oncology massage, Himalayan salt therapeutic massage and decompression remedy. Customers can also incorporate percussive therapy to a session.

Hand & Stone also sells branded providers CryoSlimming and CryoToning, which use warm and cold treatment to cut down excess fat cells and tone and tighten pores and skin.

Maureen Brent
Maureen Brent

The business features worker added benefits, but they vary by franchise locale, mentioned Maureen Brent, national director of recruitment ops, Hand & Stone. “Each owner and every spa may have incentives that are not the similar,” she mentioned. “A lot of our franchisees are giving PTO, overall health, employee referral packages, tuition reimbursement, a retention reward, a signal-on bonus.”

Brent describes Hand & Stone’s company society with a few words: staff-centered, expansion-minded and innovative. She famous that the business strives to support the well-staying of the therapeutic massage treatment business, one particular illustration staying their partnerships with far more than 80 U.S. massage educational institutions. These partnerships promise new graduates an employment job interview at the franchise spot of their decision. They also support the expansion and growth of their employees as a result of their Elite Therapeutic massage Therapist software therapists who total a sure continuing training keep track of and satisfy other needs can earn the task title of Elite Therapeutic massage Therapist.

“We do not want any one to be bored in their therapeutic massage profession,” mentioned Nordstrom.

LaVida Massage

LaVida Therapeutic massage, established in 2007, has far more than 50 areas in the U.S. In addition to signature facials and quite a few widespread types of massage, it delivers reflexology, TMJ Therapy Massage, Migraine Therapy Therapeutic massage, Cranial Sacral Therapy, and Reiki Strength Therapeutic massage. Enhancements involve lymphatic drainage, warm bamboo massage sticks, cupping, scorching stones, hand and foot scrubs, and aromatherapy.

Info about LaVida staff benefits is not obtainable.

“The LaVida Massage mission is to boost the lives of our guests by way of outstanding solutions, solutions, instruction, and client care,” notes the company’s web page. “Each LaVida Therapeutic massage area delivers this mission to life as a cozy Wellness Centre presenting really customizable therapeutic massage services and valuable goods.”

(Editor’s be aware: LaVida Therapeutic massage did not answer to requests for information/interviews for this post, so the information and facts here has been compiled from the company’s site.)

Therapeutic massage Envy

Massage Envy was launched in 2002 and has extra than 1,150 franchise destinations in the U.S. They present custom-made facials, Whole System Stretch (assisted stretching), and therapeutic massage custom made to the client’s preferences. Increase-on expert services involve hot stones, Rapid Rigidity Aid (therapy with a massage gun), aromatherapy, CyMe Raise skin-maximizing serums, exfoliating foot and hand treatment plans, CBD cream, Improved Muscle mass Therapy (warming and cooling therapies), and kinesiology taping.

Therapeutic massage Envy’s business rewards deals range by spot, but some frequent to all branches incorporate an Staff Help Program free, entire membership in the American Therapeutic massage Treatment Affiliation and continuing schooling.

Shawn Haycock
Shawn Haycock

“As a therapist at a Therapeutic massage Envy franchised place, you will have entry to up to 16 no cost CEs for every 12 months through the collaboration with AMTA,” reported Shawn Haycock, government director of massage treatment and field relations and co-founder of Massage Envy. “Also, lots of Therapeutic massage Envy franchised locations give innovative instruction for particular massage modalities, as very well as instruction for branded enhancements.”

Of Massage Envy’s firm culture, Haycock reported: “Our manufacturer is started on the bedrock values of gratitude, empathy, optimism, excellence and consistency. Since just about every locale is owned and operated by individual franchisees, our franchisees establish on this model foundation. Every single site has a distinctive tradition that aligns with that franchisee’s personnel, shoppers and regional variations.”

Massage Heights

Founded in 2004, Massage Heights has much more than 120 Retreat places. They supply skin care and therapeutic therapeutic massage among modalities obtainable are Swedish, deep tissue, prenatal and sports. They also have 30-moment “Targeted Treatments” concentrating on neck and shoulders or legs and ft. Aromatherapy is available as an include-on to therapeutic massage.

CG Funk
CG Funk

At Therapeutic massage Heights, hiring techniques, workplace lifestyle, payment and positive aspects range by area. “We do not directly take care of our franchisees’ endeavours in recruiting and retention. These efforts are up to the franchisee, and they all have distinct ways,” said CG Funk, senior vice president of culture & sector relations, Therapeutic massage Heights.

An April 2022 press release describes the company’s ongoing attempts to construct interactions with purchasers as very well as nurture employees. “Massage Heights will roll out a sequence of Society of Care initiatives about the coming months,” the launch observed. “This will incorporate particular promotions and giveaways available to customers of the local community who care for other folks, this sort of as nurses, initial responders, and academics. In addition, Therapeutic massage Heights is launching interior care applications to guidance franchisees in creating and sustaining inspiring and partaking perform environments for their Retreat staff.”


Started in 2008, MassageLuXe has 69 spots in the U.S. In addition to facials and deal with and human body waxing, it offers Swedish, deep tissue, prenatal and other popular therapeutic massage modalities, as well as incredibly hot stone, reflexology and bring about-point massage. Offered incorporate-ons incorporate aromatherapy, foot scrubs and LuXe Deep Relief, which utilizes warming and cooling therapies for the duration of a therapeutic massage. MassageLuXe also presents scalp massage with a vitamin scalp remedy merchandise.

Kristen Pechacek
Kristen Pechacek

Wage and gains are determined by each individual personal MassageLuXe franchisee, mentioned Kristen Pechacek, chief advancement officer, MassageLuXe. “Across the technique, franchisees at MassageLuXe are spending far more and they’re hunting at additional positive aspects,” she mentioned. She adds that some franchisees are giving cost-free CEs, paid time off, health and fitness insurance coverage, bonuses and protection of the cost of therapists’ legal responsibility insurance policy.

“Every franchisee does a small little bit of a distinct mix of individuals items,” she claimed, “but around the past couple of many years, every single franchisee has produced refinements and expansions on the way that they compensate their licensed therapeutic massage therapists.”

What’s special about functioning at a MassageLuXe location? Several things established the franchise aside, claimed Pechacek. She cites the company’s robust advertising and marketing help that keeps bringing customers in the doorway. “Our spas are extremely active,” she stated, noting that far more than half of appointments are designed by MassageLuXe associates, so as a therapist it is possible to build customer associations around time.

The enterprise also permits some freedom in choosing how you accomplish massage. “We let for a great deal of versatility,” she mentioned. “Some persons like to start off facial area down, confront up, warm towel incorporation in distinctive techniques, aromatherapy we’re truly versatile with the way that our therapeutic massage therapists execute because we want them to complete in a way that they really feel snug and that they are greatest in.”

Allison M. Payne

About the Creator

Allison M. Payne is an impartial author and editor dependent in northeast Florida. She has written numerous articles for Therapeutic massage Magazine, like “Program Restores Healthy Touch to Trauma Survivors’ Lives” and “5 Strategies to Make Certain Your Therapeutic massage Promoting Appeals to a Varied Clientele.”