Mom’s Touch Expands Into Global Fast Food Market Using Success Strategy That Made It Rise to the Top in Number of Stores in Korea, Beating Major Global Brands

SEOUL, South Korea–(Small business WIRE)–Hamburger, which is loved by the world-wide community, originated in the United States. Nevertheless it was originally created in Germany, it has lengthy been recognized as soul food items for the American folks. Naturally, most of the present world-wide hamburger brand names are headquartered in the United States. In this circumstance, an growing quantity of non-U.S. hamburger brands are getting exported again to the United States, drawing attention. A regular just one amid these manufacturers is ‘Mom’s Touch’ centered in Korea.

Mom’s Touch, a Korea-indigenous hamburger and hen brand, is entirely growing its franchise small business into abroad marketplaces by exporting its products back again to the U.S. sector.

In Korea, Mom’s Contact reached immediate growth as its ‘Thigh Burger’, with its exceptional good quality and expense-efficiency, obtained acceptance among the MZ generations. Amid heated competitors with world wide makes, Mom’s Touch lately recorded the biggest selection of outlets in Korea by improving its model electrical power via quality administration, positioning by itself as a effective product in the franchise enterprise.

‘Thigh Burger’ captivates consumers in the U.S., the home of the hamburgers

Thigh Burger gives exquisite harmony among spicily seasoned moist whole hen leg patty and a generous sum of refreshing lettuce, onion, and sauce as topping. Acquiring captivated the tastes of consumers, ranging from small children to the middle-aged, Thigh Burger has recognized its situation as a regular rooster burger in Korea as 390 million have been marketed since its launch in 2005.

Creating an unmatched placement amid a selection of international big manufacturers, Mom’s Contact efficiently sophisticated final yr into the United States, the dwelling of hamburgers and rooster.

With the summary of a grasp franchise deal with a neighborhood husband or wife in the United States, Mom’s Touch opened its first shop in Los Angeles in June 2021. Thanks to arranging the menu lineup in thing to consider of community cultures, these types of as tailored orders and tastes of hen cuts, Mom’s Contact elevated 120,000 USD in July and 150,000 USD in August 2021 in income, recording somewhere around 120,000 USD a month on typical in 2021.

In addition, Mom’s Touch successfully stabilized its placement in Los Angeles as its outlet was appraised as a ought to-pay a visit to cafe by influential area media, this sort of as the Los Angeles Situations and Eater LA, by fascinating the style of people in the residence of chickens and hamburgers exactly where rooster burgers (hen sandwiches) are properly-proven as a mega pattern with differentiated tastes and products and services primarily based on its unique know-how.

Making on the small business working experience of its to start with retail store, Mom’s Contact opened its next outlet, a travel-by means of, in Extended Beach front. The firm strategically produced this alternative in thought of the point that gross sales at generate-by means of retailers depict all-around 70{194d821e0dc8d10be69d2d4a52551aeafc2dee4011c6c9faa8f16ae7103581f6} of the full income in the U.S. speedy-foodstuff marketplace. It programs to open a third outlet in the United States by the stop of this 12 months, and it aims to open up 100 of them throughout the United States by 2025.

Mom’s Contact, a Korean hamburger and chicken franchise, ranks No. 1 in Korea, beating franchise giants

As of the initially quarter of 2022, Mom’s Contact ranks No. 1 in Korea in the amount of outlets by handling a total of 1,354 franchise outlets. Primarily based on its exceptional product or service high-quality and operational capabilities, the native brand has an unequalled position in the quick-meals franchise sector in Korea, the place huge enterprises and world manufacturers are engaging in heated competitors.

Particularly, Mom’s Contact shops enhance purchaser satisfaction by adopting the ‘after order cook’ method by which all meals is cooked following acquiring orders. No make any difference when they order, buyers can uniquely enjoy the crispy and moist style of their orders as even though they were being cooked a instant ago.

Contrary to other burgers applying minced and frozen patties, Thigh Burgers use new and chilled boneless hen thigh, getting higher evaluations in flavor and high quality. Yet another expansion issue of the brand is its overpowering size, which offers visible enjoyment alongside with additional satiety by thickly topping fresh new greens such as lettuce and tomato around rooster patty, productively gaining loyalty from younger males in their 10s and 20s, important customers of hamburgers.

Mom’s Contact strengthened its competitiveness by handling good quality and hygiene as a result of expansion of the foods bank procedure, product or service innovation heart the progression of the M-QMS course of action that proactively manages excellent and sanitation of solutions in all levels ranging from raw materials to product sales.

Mom’s Touch also recognized a strong position in the franchise business by offering fantastic price tag-efficiency. When franchisees typically have to have considerably large initial investments, Mom’s Touch remains a franchise brand name favored by potential franchisees as it requires a sensible preliminary expenditure and generates stable gains.

Franchisees can appreciate the positive aspects of reducing their original investment and fixed fees by placing up little and medium-sized merchants with spaces of all-around 83~100 m2 together streets or alleys in significant small business places, or strategic places on the second ground of purchasing complexes. In addition, Mom’s Contact gives a assortment of outlet-owner-helpful procedures, these as charging neither margins for the inside of retailers nor franchise fees or education costs.

With the maximize in need for shipping providers just after the pandemic, the charge-efficient business enterprise model of Mom’s Touch is drawing greater consideration.

Accelerating Enlargement into World-wide Market place Using ‘Success DNA of Mom’s Touch’

Having recognized an incomparable posture amidst international big makes, Mom’s Touch will make inroads into the ASEAN region this calendar year, building on its effective entrance into the U.S. sector, the household of hamburgers, previous 12 months.

To sign up for the foods service current market in Thailand, Mom’s Touch a short while ago concluded a grasp franchise agreement with Mom’s Touch Thailand Co., Ltd., the place the proprietor of RS Team, the premier amusement company in Thailand, serves as one of its board users.

Utilizing Thailand, wherever food stuff and shipping services are fast escalating, as a foothold for increasing into the ASEAN location, Mom’s Touch aims to increase its world manufacturer recognition with its differentiated chicken burger competitive edge that dominated the market in Korea.

Targeting the taste of Thai individuals who want hen, Mom’s Contact will present ‘Thigh Burger’, with its fried thick rooster thigh patty, as the main menu product, and will launch various localized menus suitable for local buyers, which includes hamburgers, chickens, and sides, in collaboration with the lover.

Mom’s Contact will open up its first outlet in Thailand quickly, dependent on the learn franchise, to seem into the responses of local shoppers, and intends to open 6 outlets by the close of this calendar year though improving its influence and consciousness in the community market by screening optimized menus and providers. It is also actively talking about learn franchise contracts with companions in a selection of ASEAN and Middle East nations around the world.

“With Thigh Burger, the king in Korea’s chicken burger current market, which variations fast and is sensitive to trends, we rose to the leading in the industry,” said a supervisor at Mom’s Touch. “We purpose to demonstrate the potentiality of ‘K-Burger’ by transplanting our success DNA to other countries, such as the United States, the residence of hamburgers, centered on our products ability and franchise procedure know-how.”