I commenced my position as the dean of the James M. Hull College of Enterprise at Augusta College in February 2017. The initial time I achieved with our faculty, I told them that although we have been in truth a organization faculty, they must also imagine of us as a business enterprise.
Even though most institutions of increased training, specially state institutions this kind of as AU, are nonprofits, they have objectives that are related to people at for-gain corporations. For occasion, the taxpayers and legislators of the state of Georgia are equivalent to the investors of for-profit corporations for University System of Georgia institutions these kinds of as AU.
As these, the taxpayers and legislature be expecting these institutions to give a superior return on investment for the resources offered to them. As I have invested pretty much 20 years in USG establishments, with a lot more than 16 of individuals yrs as a organization college administrator, I take that ROI obligation pretty severely.
One way of giving my “investors” with a strong ROI is to serve an raising variety of learners provided the cash that I am supplied, which interprets into better enrollments in Hull Higher education programs. Even much more significant than these enrollments is that after the college students graduate, they lead to the economic climate of Georgia in common and in the Augusta area in unique.
Establishments of increased instruction are engines of financial progress for states and communities, and business enterprise educational facilities in unique are vital resources of workforce advancement. In the Augusta space, that indicates supporting crucial industries these as healthcare, cybersecurity and the departments of Protection and Power of the federal authorities.
AU is one of 26 establishments in the College Procedure and every of individuals institutions has a single or more organization programs. When I arrived at AU, I understood that our business applications ended up redundant with several other systems in the portfolio of the system’s company plans. Hence, I felt changes had been important to distinguish AU/Hull from the other organization educational facilities and to provide appropriate ROI to the taxpayers and legislators of Georgia.
In 2017, the Hull College or university provided five basic undergraduate enterprise programs that you would uncover in many business educational facilities: bachelor of business administration (BBA) programs in accounting, management, internet marketing, finance and management facts programs. Whilst these courses were of substantial top quality and reasonably priced, so had been related ones at the College of Georgia, Georgia Tech, Ga Point out College, Kennesaw State College and Ga Southern College, business schools that are a great deal larger with more robust brands than Hull.
Therefore, we were being evaluating our rivals, like any superior enterprise would. In buy to offer a lot more benefit to the condition and area region, we redesigned our undergraduate BBA curriculum to be additional in line with our nearby economy and workforce and differentiate ourselves from all those other establishments. We experienced to adhere to the enterprise axiom of differentiating ourselves from our competition.
We initially decided to keep our BBA in accounting, as this is a important application in any enterprise university to help area workforce requires. Having said that, in addition to accounting, the management and school of the Hull School worked jointly to combine our four non-accounting packages into a single BBA system with a unique core and a sequence of concentrations tailor-made for the community and condition economies.
Our initial stage in this course of action was to satisfy with nearby small business leaders to decide what talent sets our pupils lacked so that we can boost our curriculum appropriately. This was analogous to a business enterprise soliciting input from its shoppers, as it is our local organizations who employ the service of our college students (our products and solutions!).
These meetings resulted us in producing a distinctive set of main courses that integrated qualified providing, undertaking management and a demanded internship. Sales, challenge administration and the do the job encounter gained by a required internship have enabled us to provide community and point out companies with a workforce with the abilities they need.
In addition to redesigning our core, we created concentrations that better aligned with the requirements of the Augusta spot and the state of Ga. Alternatively of a generic administration degree, we have a focus in healthcare management, a substantial section of our area overall economy. We also have distinctive concentrations in digital marketing and advertising, financial providers, and applied economic investigation, which line up with the requires of our location and the condition.
We have also supplied our learners the adaptability to structure their individual concentrations in buy to answer to modifying needs in the marketplace. When the chair of accreditation workforce that will be analyzing us in Oct arrived for a pre-stop by, he recommended us for our excellent do the job in generating a curriculum that is responsive to the area overall economy.
Though we are joyful with the progress we have manufactured with our undergraduate curriculum, we are not halting there. In order to be far more responsive to our community group, we are also producing additions to our graduate portfolio. We have been authorized to offer a health and fitness treatment administration concentration within just our MBA software to far better serve myriad wellness care gurus in this area.
In addition, we are doing the job with AU’s College of Computer and Cyber Sciences to build a method intended generally for Army officers and civilians, defense contractors and other technologists that will result in a master’s diploma encompassing administration and technology. We see this as a good system for junior officers at Fort Gordon’s Signal and Cyber Corps (far more clients!) and our rising cyber community.
Eventually, beyond our diploma programming, we are also giving project administration skilled education and learning for these who would like to turn into task administration experts.
In the previous couple of decades, the Hull University of Company has not been performing solely as a business enterprise university, but also as a business. We have evaluated our competitors, queried our customers, and assessed our marketplaces in order to build programming that will provide much more value to its most essential shoppers, the taxpayers of condition of Georgia.
By behaving like a company, we are practising what we preach and furnishing a fantastic return on expense for you and your fellow Georgians!
The author is the dean of Augusta University’s Hull University of Enterprise.