Wake-up Call Spurs Longtime Franchise Exec to New Opportunities | Franchise News


Ron Feldman, suitable, with Shaquille O’Neal at an International Franchise Association function.

When Franchise Times talked to Ron Feldman, he was scheduling to get on a aircraft the subsequent working day to visit his granddaughter for her fifth birthday bash. “You have to make time for individuals issues,” he said. He’s generating time for other passions, as properly.

Feldman not too long ago released Franchise Method Alternatives so he can leverage his 30-as well as a long time in the franchise sector to perform on what he identified as “passion projects.” But he didn’t appear to this spot devoid of some assistance.

Final May perhaps, Feldman had just finished up his weekly executive connect with as the chief improvement officer with ApplePie Funds, a funder of franchise financial loans. At residence on your own, he hung up the cellular phone and went to the kitchen to get a glass of h2o.

“It was like a sledgehammer hit me in the center of the upper body,” he claimed. “I sat down to capture my breath and referred to as 911. I got up and unlocked the doorway so they could get in. I was in a cold sweat. It was the scariest thing in the environment.”

Feldman had triple bypass coronary heart surgical procedure the future day, and reported he had 98 per cent blockage in the “widow-maker” artery. “I didn’t have any signs or symptoms apart from that I experienced suffering in my remaining shoulder. I thought I strained it enjoying golf,” he explained.

He was in the clinic seven days, and in cardiac rehab for 60. He’s stopped smoking cigarettes cigars and feeding on beef, amid other items. “I dropped 25 lbs . and physical exercise 5 to 7 days a 7 days,” he claimed.

Acquiring that encounter was a wake-up simply call. In addition to getting care of himself physically, Feldman understood he experienced to choose some tension out of his lifetime. Enter Franchise Tactic Answers.

As he wrote on his LinkedIn website page at the time: “After some self-evaluation, I realized that I needed to work with a few of companies that I had a enthusiasm for. Getting been a franchisee myself, my requirements was straightforward. Is there a differentiated featuring that can make a change to franchisee profitability? The other thought was to aid franchisor founders with growth methods and liquidity function planning. The PE golden goose is a good consequence, but not the only 1 for a founder that desires to keep and operate their firm!”

He has cherished aiding expand the ApplePie brand, so will continue being a brand ambassador. “That’s a fantastic description of what I do,” Feldman mentioned.

He’s also extra a few of other assignments to his lineup. The first is with Diversified Royalty Corp. “Diversified offers a way to have a liquidity celebration, but the operator still phone calls the pictures,” he stated. First released in Canada a number of yrs ago, Diversified supplies that liquidity to multi-unit organizations by buying prime-line royalties. The corporation was permitted to do small business in the U.S. a handful of a long time ago, “and I am heading to assist them scale that.”

The 2nd is ProfitKeeper, which commenced out as an on the web accounting software for franchises, but has additional other products and services this sort of as KPI and royalty reporting. Feldman will assist train salespeople and scale the company.

A large vocation in franchising

Feldman began his extensive experience into franchising when he and his spouse, Karen, became franchisees of The Goddard University, a preschool education manufacturer. “We were heading to open up a few or 4 a lot more, but the authentic estate procedure was awful. And I also had a elementary problem: I swear like a sailor. I would go in there and get smacks from the lecturers,” he mentioned, chuckling.

They afterwards bought that spot, and purchased an independent autobody shop. He experienced turn out to be acquainted with Tony Martino, the founder and CEO of both of those Goddard and MAACO Automobile Human body Store, when he and Karen owned the preschool. “Tony and I became extremely shut, and I became aspect of the MAACO improvement crew as the finance guy,” Feldman recalled.

Following that, his resumé includes tenure with companies this sort of as franchise finance broker Siegel Financial Team. In actuality, he purchased into Siegel and afterwards relaunched it as Franchise The usa Finance with small business companion Nate Greenberg. He left there to do the job with Frandata to “expand my expertise foundation. My tenure at Frandata was invaluable to me in studying how knowledge centric ways can have an affect on positive—and negative—outcomes for franchise models.” He expended four decades there as chief progress officer.

At Frandata, “we had a shopper named Denise Thomas,” the CEO of ApplePie Capital, who later on introduced on Feldman as CDO. “ApplePie did $17 million in financial loans the year I obtained there, and about $500 million last yr,” he mentioned.

All that qualified prospects back to nowadays, where by Feldman will expend his time helping his franchise contacts be much better, or grow additional. And, it’s possible reminding them about a detail or two: He’s not shy about urging folks to get their hearts checked out, such as their calcium rating.

“In May perhaps I put up a write-up on LinkedIn about my heart episode and surgical procedures,” he mentioned. “Franchising is a spouse and children, and I required my franchise relatives to know what I went by means of and that they should be proactive. I’m the resident nudge.”