WowWee Launches Next Gen Fashion Doll Franchise Born From the Metaverse

“Half of Roblox users determine as ladies, yet when you look at how the toy field intersects with gaming, its merchandise choices are targeted generally on motion figures and blasters. Catering to other classes and buyers is a big white house and one thing we are pretty passionate about,” says Sydney Wiseman, VP of Brand Advancement & Innovative Method at WowWee. “As a gamer myself, I adore customizing my avatar ahead of each and every session. This electronic customization play sample is so in line with regular doll roleplay nevertheless I wasn’t looking at this type of integrative perform remaining offered in the doll room. With My Avastars, little ones now have the chance to flip their digital avatar into a serious lifestyle manner star with a wide variety of appears and components for endless customization, creativeness and self-expression, the two on the internet and in true existence.”

My Avastars will start with 3 dolls: KawaiiPie^^, A_VibeThng and Dreamer_3.. Each and every doll will come dressed in their signature vogue-ahead outfit alongside with a secret bonus outfit and reusable sticker sheets for a lot more than 100 feasible appears to be like in just about every box.

“One particular of the factors that’s exclusive about My Avastars is the aesthetic of the doll by itself,” says Andrew Yanofsky, VP of Advertising and Operations at WowWee. “Traditionally, fashion dolls are molded to ‘perfection.’ In comparison, the blockish form of My Avastars, the flat surfaces, the peel and repeat sticker perform, are all designed to provoke kids’ creativeness by allowing them to change and rearrange their dolls as they do their avatars.”

Each My Avastars doll will come with its own particular person code to be redeemed on the Roblox system within just the new game entitled My Avastars: RP. The roleplaying video game, launching this July, enables young ones to convey their dolls to everyday living on-line, unlocking new fashions, hairstyles, and even facial functions.

My Avastars is the initially neighborhood-centric trend doll property. WowWee and Gamefam are launching a Discord server to permit a two-way conversation amongst fans and the manufacturer. Supporters will have an integral voice in the evolution of My Avastars, equally in the enlargement of the match participate in and the bodily toy line.

“As the Roblox universe carries on to expand, we’re targeted on creating the up coming generation of strike franchises born from the metaverse,” claims Joe Ferencz, founder and CEO of Gamefam. “My Avastars marks the initial time a toy and Roblox video game have been designed concurrently, reaching gamers with an participating practical experience the two in the genuine entire world and in the metaverse.”

My Avastars are available for pre-purchase as of today, with a confined range staying transported this summer time prior to formally hitting shelves at main stores like Walmart, Amazon, Target and Macy’s in October 2022 (MSRP: $24.99 Ages 6+).

Pre-order KawaiiPie^^A_VibeThng, and Dreamer_3. now at Walmart.

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WowWee® is a world innovator and sector leader in acquiring, marketing and advertising, and distributing hello-tech shopper robotic, toy, and entertainment solutions. Considering the fact that its start in 1988, WowWee has revolutionized the way people interact with robotics – fusing technological innovation and imagination to deliver award-winning toys and gizmos these kinds of as Robosapien® and MiP®, The Toy Association’s Modern Toy of the Year (TOTY) in 2015. WowWee’s Fingerlings® – the first-ever line of animatronic collectible toys – instantaneously skyrocketed in recognition, topping retail best-promoting lists around the entire world, and received the 2018 Collectible Toy of the Calendar year and general Toy of the Calendar year awards. The enterprise received Plush Toy of the Calendar year in 2020 for its licensed, official Pinkfong Newborn Shark™ Music Puppets with Tempo Command, and Licensing International’s Excellence Award for Greatest Toy of the Yr ages -8. With workplaces in Montreal, San Diego, and Hong Kong, WowWee carries on to innovate across the toy and amusement classes. Remember to check out


Gamefam is the main specialist publisher and developer of games on metaverse platforms like Roblox, Minecraft and far more with encounters that typical 27MM+ gameplay classes for every working day. Our mission is to build dynamic ordeals for an incredible group whilst we expand the future generation of tremendous strike gaming and amusement franchises from within the metaverse. Gamefam operates the major community of video games on Roblox with above 750 million month-to-month visits comprising 83 million hours of engagement across 30+ reside games in the company’s portfolio. Gamefam’s prime franchises contain Sonic Speed Simulator, All Star Tower Defense, Twilight Daycare, Tower of Distress, Automobile Dealership Tycoon, Funky Friday, Very hot Wheels Open up Globe and Starving Artists. The Gamefam workforce brings together the company and output skills of longtime model experts and recreation sector professionals with the metaverse’s prime creators. For more information, remember to go to

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