‘An amazing journey’: Charlotte mom’s pretzel business booming

A 12 months ago, Katie Cooper experienced “nothing at all to do.” Many thanks to a spouse and children recipe, her pretzel business is now booming and seeking to expand even extra.

CHARLOTTE, N.C. — A Charlotte mother made use of COVID-19 to launch a snack business that is been so thriving she has much more orders than she can fill. 

Queen Town Crunch is a pretzel organization that was started out by a stay-at-dwelling mother for stay-at-house moms. Katie Cooper introduced the company at the peak of the pandemic and now she’s navigating its increasing product sales right after getting the recipe for achievement. 

“For seasoned pretzels, we crush them, season them, bake them and then repackage,” Cooper explained. 

She officially released Queen Town Crunch a yr ago following recognizing an aged household deal with could be considerably extra. 

“My mom had created these for good,” Cooper explained of Queen Metropolis Crunch’s signature Cajun pretzels. “We experienced mates and loved ones asking for them, so past year, just currently being at residence with absolutely nothing to do, I determined to begin the company.”

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Cooper developed a web page, and that turned into a tiny business centered in her kitchen area. She did not expect substantially. Needless to say, gross sales have exceeded her wildest desires. 

“It just organically occurred and started off expanding,” she said. “I have figured out so significantly along the way.”

Cooper now rents space in a shared business kitchen and her pretzels are offered in 100 diverse vendors throughout the Carolinas, but she wants to do a lot more. 

“We’ve acquired massive orders that we could potentially have, it’s just staying ready to capitalize on that,” Cooper said. “We have to have a bagging machine, [and] our very own house, so a good deal of irons in the fire.”

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Cooper says she’s now hoping to uncover some buyers to support her and her relatives get to the upcoming amount. 

“It feels surreal. It can be been an amazing journey,” she mentioned. “I like becoming ready to clearly show my daughter commencing a company out of very little and not taking no for an response. It really is been a wonderful journey.”

Right now, Queen City Crunch rents its kitchen area room. Cooper says she’s searching at one more area she would own that is able of generating much more orders. 

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