In Time for the Holiday Year, New Parts Provide the Colourful and Entertaining Style of Megan’s Digital World to Claire’s with a Special Assortment of Toys and Add-ons
HOFFMAN ESTATES, Sick., Dec. 6, 2022 /PRNewswire/ — Currently, Claire’s continues to develop on its footprint in the Metaverse and create ‘phygital’ activities for its Gen ‘Zalpha’ shoppers with the announcement of a partnership with Gaming Creator MeganPlays on an distinctive collection. Influenced by Megan’s digital entire world, the 23-piece assortment options a playful assortment of parts now accessible in Claire’s suppliers and on Claires.com in time for the holiday seasons with 12 of individuals products also offered in ShimmerVille, Claire’s original franchise within just worldwide on the web platform Roblox for immersive shared ordeals. Six parts are also launching as consumer generated content (UGC) products in other encounters across the Roblox platform. With a shared ethos of empowering young individuals to convey on their own, the assortment is bold and playful with merchandise offerings that span splendor and tech accessories, keychains and toys, inviting shoppers to showcase their own style with add-ons that bring to lifetime the colorful and exciting style that Megan is recognized for inside of the gaming globe.
“Gen ‘Zalpha’ is ever-evolving – regularly discovering different strategies to transform up their type and join with other individuals, which is why we stimulate our viewers to examine new trends and develop into impressed by other like-minded individuals,” explained Kristin Patrick, EVP and Chief Marketing and advertising Officer of Claire’s. “With a platform developed close to empowering young ladies to embrace their individuality, Megan shares our brand values, building her the perfect spouse as we keep on to inspire young persons to convey on their own and attain new audiences with the launch of ShimmerVille.”
“Rising up, buying at Claire’s was usually so pleasurable and joyful, which is why I was enthusiastic at the possibility to collaborate with the model on a assortment that will give a new generation of purchasers the chance to have the same, wonderful working experience with the brand that I did,” claimed Megan. “I am so happy of every piece that we have made jointly and hope that the selection inspires youthful people today to categorical on their own!”
Stand-out pieces in the Claire’s x MeganPlays assortment incorporate plushies – built to mirror the adorable pets in her digital planet – faux nails, pom pom headbands and colorful clip-in hair extensions, a prime solution for Claire’s and a nod to Megan’s at any time-modifying hairstyle. The Claire’s x MeganPlays selection ranges from $9.99 to $19.99 and is accessible on the web at Claires.com and in choose Claire’s shops making an fantastic present for the vacations or a distinctive gaming fanatic. Consumers can also outfit their avatars in the collection inside ShimmerVille and find encounters across the Roblox platform.
About Claire’s Holdings LLC
Claire’s Holdings LLC is a thoroughly built-in, international vogue brand powerhouse committed to inspiring self-expression by means of the generation and delivery of exceptional, effectively-curated products and solutions and encounters. For in excess of 50 several years, Claire’s has been a vacation spot for the curious, inventive and influential and an field-chief in ear piercing providers, delivering a trendsetting assortment of vogue products and solutions and components that enable youthful folks worldwide type and define themselves. As a result of its world manufacturers, Claire’s® and Icing®, the corporation delivers an immersive, omnichannel shopping encounter with owned and concession stores during North America and Europe as well as franchise shops in the Middle East and South Africa. Far more info about Claire’s is obtainable at corporate.claires.com.
About MeganPlays
Gaming Creator, MeganPlays is very well acknowledged in the neighborhood for her storytelling and vlog written content- even though also holding players in the know by sharing the most current updates on the most well known video games. MeganPlays has curated a exclusive and personal group by participating her audience with social media and dwell streams. Megan finds the most joy in helping to develop a secure place for her young tween audience (whom she calls the Peachy Squad), which makes it possible for her viewers to be their most genuine selves. Megan has coined the time period “Keep Peachy” as a reminder to her viewers to generally seem on the brilliant aspect! Megan has been developing written content for YouTube considering the fact that 2013 and has given that expanded into other social media platforms and even released her own clothes selection referred to as Keep Peachy! Megan performs difficult to leave a good affect and effect on her viewers, as she strives to be the ideal role product achievable with her spouse and children-helpful articles.
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