Franchisors Use Technology to Fuel Franchise Expansion

Franchises are progressively relying on technological know-how to automate functions and travel small business achievements in their restaurants. For franchisors hunting to broaden, technological innovation presents a exclusive chance to entice franchisees and improve the manufacturer impression. Introducing technology, such as self-ordering kiosks, digital menu boards and on line ordering throughout an entire cafe chain can have several extensive-expression added benefits for equally franchisees and franchisors.

Productive franchising strengthens manufacturer uniformity and regularity, and technologies can help with this. Technologies not only contributes to operations turning out to be more effective for franchisees as they open additional than just one spot, but also can make items more efficient to scale.

Franchises this kind of as McDonald’s have been utilizing a fantastic sum of technological innovation in latest years, like an app, curbside assistance, loyalty software and self-ordering kiosks. For QSR franchises on the lookout to market much more models, and franchisees looking to transform a gain, implementation of know-how is essential to extended-phrase achievement.

Manufacturer consistency

One of the 1st and most clear added benefits of implementing technology for franchisors is strengthening the restaurant manufacturer. In a environment that is becoming ever more digital, individuals are possible to working experience brand names by digital touchpoints before placing foot in a physical area. And, when they do encounter a manufacturer at a actual physical place, it is very important that the encounter is related to that of the electronic model.

Adam Zeitsiff, Main Information Officer at Smoothie King, a franchise brand name with in excess of 1,000 areas nationwide, clarifies the importance of thinking of how know-how makes a sturdy feeling of group and reason concerning shoppers and the Smoothie King brand. “Our attendees ought to feel they can interact with Smoothie King via technology—specifically by means of our application, and this interaction really should enrich their relationship with us,” he stated.

When creating a restaurant, consistency is vital to developing the manufacturer and creating a buyer base. Faithful customers have faith in their most loved brands and be expecting a high amount of regularity and customer knowledge no matter which place they take a look at. By introducing new client-going through technology at a person franchise area, franchisors are implicitly promising that people can appreciate it at each place.

Self-purchasing technological know-how, this sort of as the Samsung kiosk driven by GRUBBRR, achieves this consistency of working experience by reducing human make contact with, eradicating buying faults and permitting dining establishments to carry out integrations, these kinds of as loyalty packages and lower price codes, that reward buyers. GRUBBRR’s loyalty integrations offer firms with an option to seize details intelligence about shopper heritage, like most modern orders, to execute suggestive selling and curate a additional individualized ordering expertise. What is far more, due to the fact they are automated and assure error-no cost buying, kiosks help to ensure a regularly excellent restaurant experience.

To make certain that most effective practices are getting followed throughout all franchise destinations, it is important to put into action staff technology coaching. Setting up in new coaching procedures will assure all franchise destinations use the technology to its fullest probable. By instruction workers for consistency, franchisors earn the loyalty of consumers and improve the franchise brand name.

Develop franchising

Most popular speedy-company and speedy-casual brand names rely on franchising to extend their footprint.

For franchisors wanting to create price for their franchisees and develop an modern portfolio, implementing technological know-how offers a apparent prospect for enterprise accomplishment.

According to Zeitsiff, engineering enables franchise growth by empowering franchisees to expend additional of their time focusing on the individuals and initiatives that will spur progress. “It’s vital that we give [franchisees] the suitable resources to assistance them operate their enterprise effectively and retain a competitive edge, so they can spend far more time operating to expand their organization,” he explained.

Furthermore, in an electronic mail to franchise owners, McDonald’s described that the corporation is “committed to driving innovation in our eating places and for our buyers as a result of substantial investments in discovering new systems that can give the organization and our franchisees a competitive edge.” Presently, the enterprise has invested hundreds of hundreds of thousands of dollars in upfront fees to this outcome. “Our strategy and process for bringing new technology to our technique and customers properly permits us to go quickly and stay at the forefront of innovation that supplies a a lot quicker and a lot more effortless encounter to our customers,” the e-mail continued.

This faster and additional handy practical experience is obtained by self-buying technological know-how this sort of as kitchen area screen programs, electronic signage and the Samsung kiosk run by GRUBBRR, which will allow dining places to streamline performance, leading to a reduction in average transaction time. By rolling out this technological innovation across locations, franchisees are established up for accomplishment, as self-purchasing technology is verified to improve earnings, lessen running expenses (including labor paying) and improve the buyer working experience.

For occasion, the common value of a cashier at a fast assistance restaurant that is open up 15 hours per day. With all related carrying prices, this situation will price extra than $6,000 for every thirty day period. On the other hand, the Samsung kiosk run by GRUBBRR is a fraction of that value. Moreover, franchisees really don’t have to fret about scheduling challenges with kiosks, and kiosks provide optimum efficiency 24/7.

“We stress how we will established them up for success. For the additional innovative franchise partners we seriously want to strain the uniqueness of positioning, the economic chance. We wrap up the two of those people offering messages with our commitment as an ownership group and as a management workforce to the franchisee’s achievement,” claimed Ricky Richardson, CEO of Eggs Up Grill.

By expending considerably less on labor, franchisees are ready to increase much more to their base line, thus producing franchise enlargement less complicated. What’s extra, technological know-how assists eating places adapt to the switching landscape of the restaurant field by conference buyers exactly where they want to order– be it on a cellular unit, at a push-through or on a kiosk. Samsung and GRUBBRR options allow corporations to raise their purchaser base though simultaneously driving incremental income and streamlining operations. By giving extra avenues through which to fulfill consumers—avenues that are algorithmically programmed to make consumers invest more—restaurants boost their base line.


In the text of Zeitsiff, “Companies who put into action engineering this way give on their own a competitive gain.” As evidenced by companies like Chipotle, which lately opened their 3,000th franchise device, turning to digital answers is a clear way to crank out worth for franchisees when strengthening the franchise brand. For franchisors, it is vital to never underestimate the electricity of their model. If the engineering is intuitive and handy, like the Samsung kiosk driven by GRUBBRR, franchisors will want their cafe brand name affiliated with it.

This submit is sponsored by Grubbrr