Sister trio bets on Fashion Fair taiyaki to support mother with cancer

Nummy Yummy

Nummy Yummy opened in the Fashion Fair food stuff court on Dec. 17. Photograph by Ben Hensley

released on December 28, 2022 – 1:55 PM
Created by Ben Hensley

Trend Fair’s foods courtroom received a little bit sweeter this vacation time, introducing buyers to the exceptional taste of taiyaki — a Japanese pastry that will come in a assortment of flavors and customizable possibilities.

Nummy Yummy opened its doorways on Dec. 17 within Manner Truthful shopping mall. Owned and operated by Cerena, Diamond and Sierra Lee, Nummy Yummy was started to get the tension off the trio’s mom, who previous year was identified with most cancers.

“We required to perform to get her off her task,” Cerena stated. “There was a issue in time the place she had to return back again to do the job even though she was continue to identified.”

She said that adhering to her mother’s diagnosis, Cerena and her two sisters brainstormed what they could do to assist provide for their mom.

Immediately after discussing options which include mochi donuts, the relatives decided on taiyaki — their father’s 1st dessert in the U.S. following immigrating to the nation following the Vietnam War.

“It form of holds a small little bit of which means to our household,” Cerena said.

Nummy Yummy taiyaki
Taiyaki is a Japanese dessert described as possessing a “waffle-like,” crunchy exterior and a tender doughy inside. Taiyaki can be customized with numerous fillings and toppings. Photo by Ben Hensley


Taiyaki — not to be baffled with teriyaki — is a Japanese dessert that Cerena describes as owning a “waffle-like,” crunchy exterior and a comfortable doughy inside. Taiyaki can be custom-made with numerous fillings and toppings.

Cold taiyaki is also available, coming in the condition of a cone. It capabilities as an ice cream cone that can also be custom-made with boba, sprinkles, Oreo crumbles and fruity pebbles.

The sisters finally approach to incorporate a lot more customizable flavors and alternatives, as properly as other primary dessert objects, to the menu.

Inspite of not owning a timetable for growth, Cerena said the sisters hope the enterprise finds traction and eventually expands.

“We’re eventually hoping to franchise if we can,” she mentioned.

Following sampling their solution with household and mates, their Dec. 17 opening drew a reasonable amount of money of targeted visitors to the retail store, with Cerena indicating that their Instagram account — the major variety of advertising for the up-and-coming business enterprise — saw more than 300 new followers.

Cerena reported that as initial-time small business proprietors, the sisters hope to go on evolving into the business enterprise landscape and study from their activities.

“I just hope every person arrives and supports us,” Cerena mentioned.